1. I own a condominium in Harvard Square. This condominium cost about $400,000. If my property value increases by 5%, I realize a gain of 5% of the entire value of the condo, or $20,000. However, I did not pay $400,000 up front for the condo, I instead made a down payment and took a mortgage on the property. Thus I have control over the asset that I don't yet own outright. Say I put down $20,000 on the property. Then the 5% property value increase that I mentioned would actually be a return of 100% on my initial investment. Generally, financial leverage is characterized by higher percentage gains and losses than owning an asset outright. (If property value dropped by 5%, I would realize a 100% loss on my initial investment)
2. Say you have $500 to spend on financial assets. There is a stock that you are interested in that is trading at $50, and call options on this stock (with a strike price of $50) are trading at $5. Therefore, you can either buy 10 shares of stock or 100 options on the stock. Say the price of the stock goes up to $60. If you own the stock, you make $100, or 20% of your investment. If you own the options, you make $1000-$500 (the cost of the options)=$500, or 100% of your investment. Conversely, say the stock drops to $40. If you own the stock, you lose $100, or 20%. (This is only a loss on paper technically unless you are actually forced to sell the stock.) If you own the options, they are worthless (assuming they expire today) and you have a loss of 100% of your investment.
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